Professional Experience
April 2025 - Present
Feb 2025 - Present
Sep 2022 - Dec 2024
Nov 2021 - Dec 2022
Creative Technologist, Liqvd Asia
Helping grow existing and new businesses and build creative-tech, social-first, and digital-capabilities of Liqvd Asia.
Founder & CEO, Feel Fuzzy
Launched a mental health platform with a diverse cast of therapists to provide affordable and affirmative therapy, especially to young adults and queer folks.
Senior Creative Director, Media.Monks
Led businesses on the Tata Tea Portfolio, including Tata Tea Premium, Tata Tea Gold, Tata Coffee, Kanan Devan, Tata Tea Chakra Gold, Tetley, Tata Agni, LGKG, and more. Additionally, worked on multiple Amazon projects on Fresh, Fashion, Prime, and more. During this time, I created the Tata Tea Tappe campaign, an AI-led hyper-personal digital asset that organically reached lakhs of people. This role also included my time working with APAC, US, and Europe teams on key pitches and brands like Google, Vaseline, and more.
A. Creative Director, Digitas
Handled businesses on BoAt and WeWork. During this time, we created a first-of-its-kind metaverse experience for BoAt, and a special anthem with Rashmika Mandana for women that could only be unlocked through their voice.
March 2015 - Nov 2021
Creative Controller, Ogilvy Mumbai
Helped build the Mondelez portfolio, including Cadbury Dairy Milk, Cadbury Dairy Milk Flavours, Cadbury Celebrations, Cadbury GEMS, and more. I also helped launch Cadbury Madbury, Cadbury Dark Milk, and Cadbury Crispello. Additionally, during my tenure, I also worked on ITC's extensive Vivel range, helped win the World Gold Council account, and more.
My work on Cadbury Dairy Milk flavours over the years is consistently ranked amongst the best Friendship Day campaigns in the country. One of which, the Purple Heart campaign, took home the Effies, multiple Kyoorius awards, and was a part of the One Show Asia Showcase.
Jan 2011 - Feb 2015
Ogilvy and DDB
The first few years of my career had me do a stint at Ogilvy Delhi with the KFC team, where I launched KFC delivery, KFC in-store radio, and worked on Fanta and HT Mint. I also worked twice with DDB during this time on brands like HBO, Policy Bazaar, and Dhara. There, I created an award-winning radio/channel innovation campaign for HBO and had multiple nationwide HBO campaigns released.
Education
2018 - 2011
Business Economics Honours
Completed my BBE Honours degree from University of Delhi.